London in a Day – Private Luxury Tour with Guide & Car

Name: London in a Day – Private Luxury Tour with Guide & Car
Brand: Tour Britannia
SKU: 1334970
Price: 1299 GBP
Availability: InStock

Fully customisable to suit your interests, this private London sightseeing tour is the perfect way to see the city’s highlights and hidden gems in one day, with a luxury Mercedes, your own expert driver-guide, and pickup and drop-off anywhere in London.

Overview

Few cities can rival London for iconic landmarks, extraordinary history and larger-than-life characters. And while the famous sights are every bit as impressive as you’d hope, it’s often the unexpected discoveries along the way that make a day here truly memorable.

From Buckingham Palace, Big Ben and Westminster to Trafalgar Square, the Tower of London and Tower Bridge, we’ll explore the sights that make London famous, along with the curious details, colourful characters and hidden places that make it so fascinating.

We’ll combine relaxed walking tours with comfortable drives between neighbourhoods in your private luxury Mercedes, stopping to explore, take photos and discover the stories behind the sights. And if you’d like to venture inside somewhere special, such as the Tower of London to see the Crown Jewels, we can build that into your day too.

Best of all, it’s entirely your day. Whether you love history, architecture, royal traditions or simply discovering what makes London tick, we’ll tailor the experience to your interests and pace.

Highlights

London’s biggest landmarks in one day: Buckingham Palace, Big Ben, Horse Guards, Trafalgar Square, the Tower of London and Tower Bridge
The hidden gems in between that most visitors miss
Walk, drive or mix the two, at your own pace
Optional two-hour inside visit to one landmark
Pickup and drop-off anywhere in London

Jump to…

↳ What to Expect
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What to Expect

1. Pickup anywhere in London

Your guide collects you from your hotel, home or anywhere in the city in a luxury Mercedes. Tell us what you’re most excited to see, and we’ll shape the day around you, with as much or as little walking as you like.

2. Buckingham Palace – Royalty, Rituals & Unexpected Residents

Start at the King’s London home, the backdrop to royal celebrations, historic moments and the occasional family drama. If the Changing of the Guard is taking place, we’ll aim for a great viewing spot before strolling through beautiful St James’s Park, home to a rather unlikely collection of pelicans since 1664!

3. Horse Guards – Horses, Heroes & a Royal Execution

Meet the magnificent horses and mounted soldiers of the King’s Life Guard, then discover a rather darker royal tale. The clock above Horse Guards bears a black mark, traditionally said to commemorate the execution of Charles I, who lost his head just across the road in 1649. British history wasn’t always terribly polite.

4. Big Ben and Westminster – The Heart of British Power

Stroll down Whitehall, past Downing Street, to the magnificent Houses of Parliament, Big Ben and Westminster Abbey. For centuries, this has been the centre of British power, pageantry and political intrigue. Along the way, we’ll uncover a few lesser-known treasures, including the ancient Jewel Tower, hiding in plain sight.

5. Trafalgar Square – National Heroes & Little Secrets

Meet Admiral Nelson, his enormous bronze lions and the grand buildings of London’s most famous square. But look a little closer and you’ll discover some wonderfully peculiar details, including Britain’s so-called smallest police station and the historic imperial measurements once used to settle arguments about exactly how long a foot should be.

6. Lunch in a historic pub – A Taste of London

Time for a well-earned break in a proper London pub. Perhaps Ye Olde Cheshire Cheese, rebuilt after the Great Fire of 1666 and once frequented by Charles Dickens. Prefer something different? Take your pick of classic and cutting edge restaurants, afternoon tea or incredible streetfood. The culinary world is your Oyster. (As are Iconic Oyster bars). We can make recommendations & reservations to suit every taste.

7. The City of London - From Romans to Riches

Explore the Square Mile, where Roman London began and fortunes have been made and lost for centuries. Discover magnificent St Paul’s Cathedral, the Knights Templar’s Temple Church, Harry Potter’s Leadenhall Market or a secret garden hidden within a ruined church. It’s a wonderful mix of ancient history, modern skyscrapers and unexpected surprises sitting side by side.

8. Tower of London - Ravens, Jewels & Gruesome Tales

Nearly a thousand years of royal history, intrigue and the occasional unfortunate ending. Discover the Tower’s legendary ravens, famous prisoners and formidable Beefeaters. Choose to explore inside and we’ll allow around two hours for the dazzling Crown Jewels and White Tower. Tickets aren’t included, but we can arrange them.

9. Tower Bridge – A Grand Finale on the Thames

Finish at London’s most recognisable bridge, a masterpiece of Victorian engineering that’s been opening for passing ships since 1894. Walk across for spectacular Thames views or venture up to the glass-floored walkways for a different perspective.

10. Drop-off anywhere in London

Your guide takes you wherever suits: back to your hotel, on to dinner, or to the theatre for the evening.

Make it your day

Every Tour Britannia tour is private, so the itinerary is a starting point, not a script.

This is the route most of our guests take, but you can change any of it. Your guide plans the day around you before you travel and stays flexible on the day itself. You can linger longer wherever you’re enjoying yourself, skip anything that doesn’t appeal, or stop wherever something catches your eye.

Ways to tailor this tour

Spend two hours inside one landmark: the Tower of London and the Crown Jewels, Westminster Abbey, St Paul’s Cathedral or the Churchill War Rooms
Walk more or drive more: the day can be mostly on foot or mostly by car
Add a Thames river cruise between Westminster and the Tower
Swap a stop for Covent Garden, Notting Hill or Borough Market
Finish with afternoon tea in Mayfair
Tour the State Rooms of Buckingham Palace during the summer opening
Get picked up straight from Heathrow or St Pancras on the day you arrive

Tell us what you’d like when you book, or ask us first. We’ll confirm the plan, and any change to the price, before you pay.

“We were easily able to modify and customize the itinerary.”
JRS4140, Tripadvisor

Want something completely different? We design fully bespoke tours anywhere in the UK and Ireland, for a single day or several weeks. See bespoke tours we’ve created →

Questions about this tour

Is the price per person or per group?

Per group. £1,299 covers your whole private group of up to 8 guests, including the luxury vehicle, your own driver-guide and pickup from your London hotel. There’s no charge per person.

Where and when do you pick us up?

We collect you from your hotel or home address in London and bring you back at the end of the day. The tour lasts about 8 hours, and we confirm your exact pickup time after you book.

Are entrance tickets included?

Inside visits aren’t included. If you’d like to add one, such as the Crown Jewels at the Tower of London, we’re happy to book it for you.

Can we change the itinerary?

Yes. It’s a private tour, so your guide can change stops, spend longer where you’re enjoying yourselves or skip somewhere. If you’d like something specific, tell us before the day and we’ll plan it in.

Can we bring children?

Yes, children are very welcome. We provide child seats at no extra cost; just tell us their ages when you book.

What is your cancellation policy?

You can cancel free of charge up to 24 hours before your tour and get a full refund. Cancellations within 24 hours of the start time aren’t refundable.

What’s included

Private luxury Mercedes, just for your group
Your own English-speaking driver-guide
Pickup and drop-off at your London hotel
Air conditioning, USB charging and bottled water
Child seats at no extra cost

Not included: inside visits, such as the Crown Jewels at the Tower of London. We can book them for you.

Free cancellation up to 24 hours before your tour, with a full refund.

Not ready to book yet?

Tell us your date, group size and what you’d like to see, and we’ll send you a tailored plan with a confirmed price, usually within 24 hours. There’s no payment and no obligation.

We’ll only use your details to reply to your enquiry. Prefer to talk? Call 0800 787 9757 (+44 800 787 9757 from overseas) or email bookings@tourbritannia.co.uk.

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